Granular: Bringing farms into the modern software world


Imagine operating a sprawling 50-square-mile farm, 30 roaming employees and a hectic and fluctuating growing season using Excel, Quickbooks and two-way radios. That’s how many of the top 30,000 to 40,000 farms, which operate a third of the farm land in the U.S., are still running. But San Francisco-based startup Granular, which emerged on Thursday, has started trialling its new software for farmers that offers the types of modern smart phone apps, cloud-based services and collaboration tools that many other industries have come to rely on as the backbone of their operations.

Granular launched out of the split of another startup, Solum, which was founded in 2009 with early backing from Khosla Ventures and had built up a business around onsite soil analysis. Farms have been using Solum’s data tech to test soil onsite and tightly manage and customize their fertilizer use. But as a young startup in the…

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